Search engine optimisation

A business-oriented website that is not visited by enough people can lead to the company growing at an inappropriate rate or stagnating. Whether you're looking at a non-profit or a business website, one of the most important goals is to make sure it is found by as many people as possible. And traffic and effectiveness are two closely related factors in the world of the Internet.

Many people think of "good content" in SEO terms as nothing more than repeating a keyword as many times as possible. That's search engine optimisation done and the website immediately jumps to the top of the rankings.

But it's not that easy!

The site should be designed primarily for visitors, and the design, copywriting and training should be done to provide them with content that they like. If visitors get the information they are looking for, then you are already on the right track from an SEO perspective.

Of course, keyword stuffing is very important, however, if it were enough for search engines that a page contained the keyword and its synonym a thousand times, then everyone would choose this method. As was the case a few years ago. But as time has gone on, not only has technology improved, but search engines have become much smarter...